During this week, I am reading Eric Schlosser’s Fast Food Nation and I have a lot of thoughts about out corporate culture and our education system. From the book, I realize how much the impact of the fast food companies are expanding in the society, and the schools become the latest target for the lucrative businessmen. Fast food is most appealing to the youngsters in the elementary schools and middle schools. Therefore, most fast food companies see it as an opportunity to make a big fortune from the vulnerable elementary school students.
According to the data form the book, I can see that McDonald’s, Pepsi and Coca Cola have generated a large sum from penetrating into the schooling system. At the beginning of their strategy, the fast food companies arrived as a timely rain to the drought land, many state government experienced serious budget deficit and decided to cut schools’ budget; this action invited the fast food companies to step in and provide the necessary money for schools to run. The companies helped by sponsoring the schools or the schools’ reading programs. For example, both McDonald’s and Pizza Hut have had similar reading programs for elementary and middle schools’ students: whenever the students read a certain required amount of books or articles, McDonald’s and Pizza Hut would give the student coupons of free drinks or free hamburgers. This program looks very favorably to many students and eventually, students spend extra money and time on McDonald’s and Pizza Hut. However, as this commercial cooperation between the fast food companies and schools become more popular, the companies always push the schools to promote their products and sometimes, they might have a power in deciding programs in schools.
The increasing numbers of participants in the commercial contracts have shown that there are benefits for schools to allow the corporate culture to penetrate into the system. The biggest benefits of the program must be the large amount of money. In facing continuous budget cuts from the state government, most public schools are desperate need the money offered from the fast food industry. The money helps many teachers from losing their jobs by the school districts as a result of budget deficits. In some schools, new sports facilities and computer labs are built during the poor budget period through the support of McDonald’s, KFC, Pepsi or Coca Cola. Moreover, the fast food companies have established many sophisticated strategies to gain acceptance by the schools, students and the parents. The companies know to draft many favorable study programs and appeal to many parents that the fast food companies are indeed supporting their children, their well-drafted study programs help to save many teachers’ time.
However, everyone should know that the undesirable effects are more fatal and unbearable to the schools and students. In many cases, as the fast food companies know that schools are dependent on their money; they give a lot of pressure to the school trustee and urge them for a better promotion of their products. They sometimes even intervene in the policy-making process and make decisions mainly for their benefits, but not for the students’. Nowadays, we can see that our students’ health are getting poorer and the school’s independence is getting worse, we, as a responsible member from the community, should stand up and raise our voice to stop the lucrative giants further moves.
From the Fast Food Nation, we, as honors students, should bear in mind that the corporate culture is penetrating our educational system, and more importantly, damaging the integrity of the academic field. Although this consequence sounds rather exaggerated; however, my experience in Hong Kong has taught me lessons. During the 11th grade in high school, and I was organizing a Chinese cultural event to show the Chinese literature and history. We were sponsored by one traditional Chinese tea company for the event; admittedly, we received more-than-sufficient financial help from the corporation; however, one requirement for their funding was to mention the company’s history in our project. I found this lucrative behavior annoying since it literally altered our focus to promote the company in stead of Chinese culture in tea. My experience is coincident with one story Eric Schlosser mentions in his book, the Fast Food Nation. Schlosser talks about a high school student yelled his penchant for Pepsi Coke in the annual event in his high school, which was severely funded by Coca Cola. Afterwards, the “alien” high school student was dismissed by the school trustee. From the above examples, we should really concern about the expansion of corporation into our school system. If this trend is not checked, our integrity of academic study will surely be under attacked.